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CINEMA BUSINESS -4

Film distribution Immediately after the film production is complete, the producer or the production house would be arranging for sales shows for the film. These sales shows are called previews . All-important key distributors would be invited for this preview. The people who watch the movie include distributors and people who are middlemen called mediators. This group determines and fixes the price of the movie based on the cast of the film, technicians’ quality and the previous movies’ success rate of the hero or the director. And to tell you the fact, most of the times, these decisions have gone only wrong!