Cable சங்கர்

5.     Lab issues   If there is a single place in existence, which can make or break a movie, it has to be the lab. After the movie production and area sales to appreciable levels, at the time of release major issues would get created and the film would vanish without leaving a trace. Here things can get terrible and make the happenings worse for a producer and push him to the verge of bankruptcy. That is lab for you. Yes, it is that critical.

Screening of a Movie (Exhibition)                                                                Consider this scenario. The producer has completed the film production, declared the release date and also have sold the movie area-wise. There is still work to do for the producer. They include preparing and delivering photo cards for the screening theaters, posters printing, arranging press shows for the reporters and print advertisement among many others. To take a film to the masses and let the public be aware of the movie, Television advertisement and interviews have to be arranged which attract a lot of expense. Films, which are not marketed this way, find it hard to be recognized by the public. Thus in present times, it is imperative to spend a fortune for advertisement.

Preface   Every day, every week, we the public witness a slew of movie releases happening relentlessly in the realms we dwell upon.  In the case of TamilNadu, every week sees the release of at lease three local language (read Tamil) movies, a couple of other language or dubbed movies are releasing. At times, in a single month more than twenty local language movies flurry the cinemas and as fate works out, mostly they fail to leave an impression in the minds of public, bomb at box offices and finds asylum in Television channels to be telecast ‘first time in the TV universe’. Most of the times, these ill-fated movies turn out to be small budget movies. Ironically, only these small budget movies are surviving Tamil film industry albeit in a small way. Few years ago, the whole industry was at the verge of collapse due to the new corporate production homes’ blunders and further fuelled by their bungled modus operandi. Small budget producers give opportunity and life to aspi...